We've always heard that using hashtags in our posts is important and will help us improve our reach on social media, but how do we know which hashtags to use? Where do we find them? How can we make this strategy work? If you have asked yourself similar questions, keep reading that we will answer them all.
First things first, hashtags are keywords or phrases that come after the "#" symbol (for example, #marketing, #fashion, #travel). These tags are used on social networks to categorize content and make it easier to find and follow. Hashtags are mainly used on platforms like Twitter, Instagram, and TikTok, although they can also be found on Facebook and LinkedIn.
Now why should we use hashtags? Here are some reasons:
- Increase visibility: Hashtags allow your content to be discovered by people interested in similar topics. By including relevant hashtags in your posts, you increase the chance that they will be seen by a wider audience.
- Generate interaction: Hashtags are a way to connect with your audience. By using popular and relevant hashtags, you can join ongoing conversations and engage people interested in these topics. This can increase engagement, comments, and interactions with your posts.
- segment audiences: Hashtags also allow you to target specific audiences. By using hashtags related to your niche, you can attract people who are interested in your industry or products.
- Investigate: Before choosing hashtags, research which ones are popular and relevant to your industry. You can use tools like Hashtagify, RiteTag, or just search social media to find related hashtags.
- Select the right hashtags: Choose hashtags that are relevant to your content and used by your target audience. It is important to find a balance between popular hashtags (with more reach potential) and more specific hashtags (that help you reach an audience more interested in your topic).
- Limit the number of hashtags: Do not abuse hashtags. In general, it is recommended to use between 2 and 5 hashtags per post. Using too many can be seen as spam or affect the readability of your message.
- Use them in the right place: Place the hashtags at the bottom of your post or as a comment after posting. This will help keep the main message of your content readable and prevent it from looking cluttered.
Finally, here are some ways to find hashtags:
- explore trends: See which hashtags are currently being used and related to events, celebrities or popular topics.
- Analyze the competition: Look at what hashtags your successful competitors in your industry are using and consider if you can adapt them to your strategy.
- Use search tools: Some tools, like the ones mentioned above, allow you to search for popular hashtags and get related ideas.
Remember to adapt your hashtags to each platform and keep them updated. We hope this information is useful for you to make the most of hashtags in your social media marketing strategies!