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If you have a web page, you have surely wondered how other companies do to appear among the first results in search engines such as Google, Firefox, or Microsoft Edge. Everything is possible thanks to a good positioning strategy, which is achieved thanks to something called SEO, but what is that? Keep reading that we will explain everything you need to know.

What is SEO?

SEO is the acronym that refers to "Search Engine Optimization" in English, which translates into Spanish as "search engine optimization". In a nutshell, SEO is a set of techniques and strategies that are used to improve the visibility and positioning of a website in search engine results, remember? As we mentioned in the paragraph above.

Why should you worry about this?

Having a good positioning will help you increase organic and quality traffic to your website. By appearing in the first search results, users are more likely to visit you, which can lead to more conversion opportunities, whether you're looking to increase sales, get more leads, or increase your brand visibility.

Now you may be wondering, how can I achieve the positioning of my website? Keep reading to know the steps to follow.

1. Conduct keyword research: it is important to identify the words and phrases that your audience is typing in the search engines and thus optimize your website by using them in your content. 


2. Optimize the content of your website: You need to make sure that the content on your website is optimized for the keywords you have identified. This includes optimizing your titles, description, header tags, and page text. For example: it is common for a person who is looking for recipes to type the words "easy" or "quick", a web page that is dedicated to offering recipes should optimize its website by adding these words in its content so that it does so match with what the user is looking for.


3. Create high-quality content: High-quality content is essential to attract visitors to your website and keep them there. You must create relevant and valuable content that answers the questions and needs of your potential customers.


4. Create a link building strategy orlink building: This technique consists of looking for other web pages to link your site within theirs (backlink), so users who are visiting a website you have linked to can end up entering yours. This is mainly achieved by offering useful, valuable and excellent quality content.


5. Optimize the structure and navigation of your website: The structure and navigation of your website should be simple and easy for users and search engines to follow. You need to make sure that your website has a clear and easy to understand structure so that search engines can index your pages correctly.


6. Measure and analyze the results: You must measure and analyze the results of your SEO strategies to ensure that you are achieving your goals. Use web analytics tools to assess your website's performance and make adjustments as necessary.